As you surely already know, the world has a serious problem with plastic. We dump more than 8 million metric tons of plastic in the oceans yearly. Plastic doesn’t decompose as other materials do, which means it’s going to float in the ocean for centuries. It’s destroying whole ecosystems in the ocean and kills thousands of animals each year.
To put things in perspective, the Great Pacific Garbage Patch is estimated to be as big as Texas by many experts. That’s how much plastic ends up in our oceans, and the worst thing is that it’s getting bigger.
One of the biggest contributors to the islands of plastic waste are those simple six-pack rings. They can tangle up sea birds and marine animals – this happens more often than you think. It’s one of those things that we can easily replace with other materials or even get rid of, since it’s not that important, yet the world continues to produce them.
Just last year, a volunteer group of people on Elmer’s Island cleaned 170 plastic six-pack rings along with thousands of pounds of different types of waste. That’s too much. And, while governments aren’t very interested in sea pollution (and other stuff which doesn’t affect our dear leaders straight on), some people have decided to do something about it.
A brewery from Florida recently invented bio-degradable six-pack rings that feed marine life instead of killing it. Saltwater Brewery from Delray Beach has launched a startup for E6PR, a great new project that will replace plastic six-pack rings and hopefully lead to less plastic pollution. Peter Agardy, the head of the brewery, also hopes that his company will inspire the big guys to follow their lead.
The product is actually a joint effort between the brewery, Mexican biodegradable supplier Entelequila, New York ad agency We Believers, and private investors. Specifics are yet to be released, but we know that the Delray Beach company is testing them with other breweries.
We can only congratulate the efforts of Saltwater Brewery. Let their example be a shining beacon that will put an end to plastic sea pollution.