Aldi, one of the world’s largest supermarket chains sells everything from gluten-free hummus to vegan burgers now, but it wasn’t like that in the beginning. When the company started, it didn’t sell olive oil nor organic products. However, after a decade in the business, the company became one of the first supermarket chains to go fully organic.
Aldi is currently remodeling and plans on expanding its full range of superior organic products they market as organic. It doesn’t stop at that. Aldi now has 4 different olive oil brands on its shelves and a variety of fresh foods available across the USA and over 200 of their stores around Chicago. It’s a bold move which makes Aldi a direct rival to Whole Foods in the realm of healthiest grocery stores. Is that enough to cause any real changes, though?
Experts Salute Aldi’s Decision to Go Organic
Jason Hart, Aldi’s USA CEO, says that the rebrand is already resonating with their customers in the right way. Investing in new organic products is a wise idea in a world full of markets that sell seriously unhealthy food. The remodeling isn’t restricted to products only. Aldi is also redesigning its stores to match the new vibe.
The aggressive push toward fresh and organic has been saluted by leading experts. Aldi is accelerating the launch of new organic brands and products which come after a remodeling and expansion effort that took place last year. At the moment, the company is halfway through the planned remodeling and rebranding effort that is said to cost as much as $5 billion.
Over 90% of Aldi’s products are private level. This means that Aldi works directly with suppliers to develop products that can be sold exclusively to its markets. New concepts such as the Aldi Earth Grown Kale Veggie Burger were developed at a blistering pace (9 months). The drawing table is always on and other new concepts are expected to hit the German-based supermarket stores pretty soon.
Customers are already loving the fact that Aldi adds new products to its lineup. More diversity is always a good idea, and the decision to go organic is another plus for Aldi in the pros column. The company is traditionally tight-lipped on what goes on inside, but what is known is that Aldi workers taste over 50,000 new and reformulated products every year. That’s a whole lot of new stuff, you must agree. We also love Aldi’s remodeling and plans to go organic – God knows we need more organic food in our lives.